Krysti Horwitz

Krysti Horwitz has over 10 years of experience in online lead generation, search marketing, and paid media. From 2011 to present, they have worked as an Online Marketing Specialist for Online Visibility Pros, a search engine marketing and lead generation firm. In this role, they work directly with local home service business owners to increase revenue by leveraging the Internet. Her duties include creating SEO campaigns, content campaigns, paid advertising campaigns, award-winning eNewsletters, online review growth and reputation management, Wordpress management and development, information marketing and education-based selling, and direct marketing. Krysti also manages done-for-you marketing programs such as Maxx Lead Gen, Maxx Reviews, Email Marketing Programs, and Maxx Time Blocks.

From 2010 to 2011, they worked as an Online Lead Generation Specialist for Hyperion Financial Group, where they were responsible for uncovering scalable lead generation strategies to add emails to marketing to list and assisted with quarterly product launches. Krysti also managed all paid marketing and paid media buys.

From 2007 to 2010, they worked as a Sales Rep and Account Manager for Xerox Future Business Solutions. In this role, they managed the Phoenix Metro territory, supporting current clients needs through reliable, consistent care. Krysti was also an expert in document management solutions and was responsible for ongoing prospecting for new contracts, cold calling, product information meetings, and in-house demonstrations for current trends and equipment.

From 2006 to 2007, they worked as a Certified Child Life Specialist for Phoenix Children's Hospital. In this role, they were responsible for supporting the surgical population in the pre-operative setting, speaking with 30-50 patients and families a day, and providing developmentally appropriate education to each family. Krysti also provided private hospital tours for families having elective surgeries, covered morning radiology patients for IVs and barium swallows, and educated and supported children and families through invasive procedures.

In 2006, they also worked as a Certified Child Life Specialist for St. Joseph's Hospital. In this role, they were responsible for supporting and educating patients in multiple settings, such as the Pulmonary/Airway Unit, Hematology/Oncology, PICU/Cardiac Unit, GI/Diabetes, Rehab, and Emergency Department.

From 2004 to 2005, they worked as a Team Teacher for Mills College Childrens School. In this role, they were responsible for a wide range of duties for boys and girls, ages infant to toddler, including behavior management and intervention, classroom supervision, assessment and evaluation of child progress, advancing pre-reading, pre-writing, and pre-math comprehension skills, and storytelling.

In 2005, they also completed internships as a Child Life Specialist for University of California Irvine Medical Center and Children's Hospital Oakland. In these roles, they were responsible for providing emotional support to patients and families 1:1 during pre-op visits, completing protocols in medical play, managing a 24-bed unit, supervising playroom and playroom volunteers, and orienting volunteers to the census.

Krysti Horwitz has extensive experience in online lead generation, search marketing, and paid media, as well as developing and providing support to pediatric patients.

Krysti Horwitz attended Horizon High School from 1996 to 1999. Krysti then went on to the University of California, Berkeley, where they earned an Undergraduate Degree (BS) Interdisciplinary Studies in Child Development from 1999 to 2003. Krysti continued their education at Mills College, where they earned a Masters Degree in Education: Child Life from 2003 to 2005.