Leo Haryono

Leo Haryono has a diverse and extensive work experience spanning various companies and roles.

Leo started their career in 2003 as a Senior Business Analyst at Walmart.com. From there, they moved on to Shopping.com (an eBay company) in 2003, where they served as the Global Head of Search Marketing (SEO & SEM) for six countries.

In 2010, Leo joined Macy's as the VP and Head of Acquisition Marketing. Leo led a team of 25 people, focusing on performance, growth, and affiliate marketing channels. Leo also implemented SEO strategies and managed partnerships with key partners.

From 2014 to 2015, Leo worked at ModCloth as the VP and Head of Acquisition & Retention Marketing. Leo led various marketing channels, including SEM, SEO, FB, programmatic display, email, and SMS push campaigns. Leo also focused on budget performance and customer loyalty through CRM and messaging campaigns.

Leo then joined HP in 2015 as the Head of WW Marketing, Analytics & Mobile for HP.com. Leo oversaw the digital marketing and analytics teams, with a focus on paid acquisition and SEO programs.

In 2017, Leo joined Aegon as the VP and Head of Marketing APAC. Leo was responsible for driving traffic and sales across the Aegon Asia region, implementing performance marketing strategies and building a new team and processes.

Leo's next role was at Razer Inc. in 2020, where they served as the VP/GM and Global Head of Sales & Marketing for Razer.com. Leo managed the global eCommerce P&L, leading a team across digital marketing, sales, and operations.

In 2020, Leo joined JD.ID as the Chief Marketing Officer, where they had overall responsibility for the marketing strategy and activities in Indonesia. Leo focused on driving customer and business growth across various marketing areas, including performance marketing, retention/CRM, branding, social media, PR, offline, and analytics.

Currently, Leo Haryono is the Chief Marketing Officer at OnlinePajak, starting in 2022.

Leo Haryono pursued their BSc in Industrial Engineering from Trisakti University. Later, they enrolled at San Francisco State University to obtain an MBA with a concentration in Internet Marketing. The specific start and end years for both degrees are not provided.