Tatiana Bumachar Carvalho

Tatiana Bumachar Carvalho has extensive experience in marketing and brand management. Tatiana currently works at Ontex as the Head of Strategic Marketing for the Adult Care Category in the EMEAA Division. In this role, they are responsible for managing global brands and teams covering multiple regions, with a focus on retail and healthcare channels. Tatiana has also held leadership positions at Universal Parks & Resorts, Nestlé, Whirlpool Corporation, RB, and Unilever. Throughout their career, they have demonstrated expertise in various categories such as adult care, feminine care, baby core, toiletries, petcare, cooking, refrigeration, laundry, ice cream, fabric softeners, and surface cleaners. Tatiana'sresponsibilities have included strategic planning, brand development, portfolio management, P&L and budget management, and marketing communication.

Tatiana Bumachar Carvalho's education history includes a Bachelor's degree in Communications from FAAP - Fundação Armando Alvares Penteado, obtained from 1997 to 2000. Tatiana also pursued further education, earning a Master's degree in Business Administration (M.B.A.) with a focus on Marketing from FGV - Fundação Getulio Vargas from 2014 to 2016. Additionally, they completed a Master of Science (M.S.) program in Consumer Behavior from ESPM Escola Superior de Propaganda e Marketing, which took place from 2022 to 2024. Tatiana has also participated in multiple short-term courses and workshops, including agile project management at Caltech in 2021, digital marketing strategies at Northwestern University - Kellogg School of Management from 2019 to 2020, and a workshop on innovation and design thinking at Harvard University in 2014. Tatiana also completed an extension program in positioning and brand development at New York University in 2011 and an extension program in behavioral economics at ESPM Escola Superior de Propaganda e Marketing in 2016.