Alaa al Hourani

Alaa Al Hourani is a seasoned marketing professional with extensive experience in market research and strategy development. Currently serving as the Head of Market Research and Intelligence at Ooredoo Group / Asiacell since February 2020, Alaa focuses on strategic insights and marketing intelligence. Additionally, Alaa has been a Marketing Consultant with Timinsights since June 2018, where responsibilities include developing marketing strategies and enhancing customer experiences. Prior roles include Director of Market Research, Intelligence, and Geo-marketing at Mobily, and Senior Market Research Analyst at Orange Jordan. Alaa holds an MBA in Marketing from Jami'at Amman Al-Arabiyya lil Disarat Al-Ulia and a Diploma in Digital Marketing from Princess Sumaya University for Technology, complemented by a Bachelor's degree in Business Administration from the University of Jordan.