Mari Karlsson

Mari Karlsson has extensive experience in marketing, digital sales, and customer communications, currently serving as Competence Lead and Head of Competence Area at OP Financial Group since November 2017, overseeing a team of over 30 direct reports. Previous roles include Marketing Lead and Customer Relationship Marketing Manager, where Mari successfully executed customer engagement strategies and promoted agile methodologies. Prior experience includes positions at If Insurance overseeing CRM strategies, as well as roles in project management and marketing coordination for international events with Live Nation Entertainment. An accomplished educational background includes a Master of Science in Economics and Business Administration from Aalto University. Skills encompass HR, talent acquisition, competence development, coaching leadership, and change management.