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Päivi Svens

Chief Brand Officer, SVP Customer Experience & Brand at OP Financial Group

Päivi Svens has extensive work experience in various leadership roles, primarily in the areas of brand management and marketing. Päivi is currently the Chief Brand Officer and SVP Customer Experience & Brand at OP Financial Group, where they lead a cross-functional organization and drives the strategic brand transformation. Prior to this, they were the Senior Vice President Brand and Marketing at OP Financial Group, responsible for developing and leading a brand vision led transformation strategy.

Before joining OP Financial Group, Päivi worked at Fiskars Group as the Vice President Business & Offering for Wedgwood, where they drove the global brand and business turnaround for the luxury homeware brand. Päivi also held the role of Vice President Business and Product Management for Wedgwood & Royal Albert. Prior to Fiskars Group, they worked at Fazer, where they held various leadership roles, including Director of Business Development, Head of Business & Marketing for Fazer Lifestyle Foods, and Director of Brand & Category Management.

Päivi's earlier work experience includes roles at Luovi Productions Ltd as a Project Coordinator, Stockmann Oyj Abp as a Salesperson, and SOK as a Salesperson. Throughout their career, they have demonstrated strong leadership skills, strategic thinking, and a drive for brand transformation and innovation.

Päivi Svens has a diverse education history. In 1991 to 1994, they attended Kirkkopuistikko High School, where they completed their A-levels and obtained a Matriculation exam. Later, from 1995 to 2003, they pursued a Master of Science (Econ.) degree in International Business & International Design Business Management (IDBM) at Aalto University. Additionally, they attended Copenhagen Business School in 1999 to 2000, focusing on Integrated Design and International Business. In 2012, Päivi Svens participated in the IDBM Pro program at Aalto University Executive Education and Professional Development, specializing in International Business.

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Previous companies

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Timeline

  • Chief Brand Officer, SVP Customer Experience & Brand

    June, 2023 - present

  • Senior Vice President Brand And Marketing

    January, 2022