Fritz Lagraff

Fritz Lagraff has extensive experience in analytics, digital optimization, and customer relationship management, currently serving as Manager of Analytics and Digital Optimization and Manager of Digital CRM Strategy at Opel since January 2012. Previous roles include Associate Partner at Level 4 GmbH, Partner at btr Consulting GmbH, and Managing Director at RMG Connect, along with a position as Client Service Director at Wunderman. Fritz also held the role of Head of Customer Acquisition for smart at Daimler AG and was a Senior Consultant at OgilvyOne Worldwide, contributing to a robust career spanning over three decades in various high-impact leadership positions.