Andrea Golstein

Andrea Goldstein, Senior Director of Research and Insights, has been working in marketing research for nearly 15 years and really enjoys the work. She is a deeply curious, thoughtful and thorough researcher who understands the importance of uncovering the why behind consumer decisions. With an academic background in both cognitive psychology and experimental design, she has a knack for designing research studies & questionnaires as well as analyzing the data form multiple angles and identifying, relevant but less obvious data patterns. While she has a strong quantitative background, she is very much an abstract thinker who is able take the data to a strategic level. Her favorite types of research studies tend to be the complex ones, particularly segmentations and consumer decision journeys. Prior to joining OMS, Andrea directed strategic studies with media and CPG brands at a couple of different research agencies, including Ipsos.