Badrinath Mishra

Badrinath Mishra is a seasoned professional in the e-commerce and retail sectors, currently serving as Vice President of Network Expansion at Open Network For Digital Commerce (ONDC) since July 2022, focusing on elevating digital commerce across various categories. Prior to ONDC, Badrinath held the position of Vice President of Strategy and Chief of Business at Vestige Marketing Pvt. Ltd., where a notable achievement was establishing an omnichannel marketplace that generated significant revenue. Badrinath also contributed to the Indian e-commerce landscape as Associate Director & Category Head for Clothing at Snapdeal, driving strategic initiatives for the fashion vertical, and gained foundational experience as Head of Procurement for Fabindia, overseeing extensive product sourcing and procurement across multiple states. Badrinath holds a Master of Fashion Management from the National Institute of Fashion Technology Delhi and a Master of Science in Statistics from Utkal University.