Sabitha Sudarshan

Sabitha Sudarshan is an accomplished research analyst at OpenStax, Rice University, with extensive experience in strategic planning and market research across various industries. Sudarshan has served as a research intern and PhD candidate at The University of Texas at Austin, and has held roles such as teaching assistant and strategic planner with notable firms including Zeno Group and Dentsu Creative Impact Pvt. Ltd. Noteworthy projects include developing integrated marketing campaigns for Maruti Suzuki and presenting research on cross-cultural understanding in marketing communications. Educational credentials include a PGDM-C in Brand Management and Advertising Management from Mudra Institute of Communications and a BA (Hons.) in English Literature from Lady Shri Ram College for Women.