Barbara Phipps

Barbara Phipps is an experienced marketing professional with a focus on customer marketing and strategic programs. Currently serving as a Senior Marketing Program Manager at OpenText since 2016, Barbara leads a comprehensive Total Addressable Market (TAM) program across over 30 markets, overseeing the analysis and communication of both quantitative and qualitative market data. Previously, Barbara held a Marketing Program Manager role within the Marketing PMO, where responsibilities included strategic growth initiatives and market intelligence analysis. Prior to OpenText, Barbara worked as a Competitive Intelligence Analyst at HP, contributing to product management through competitive knowledge gathering and analysis. Early career roles at Republic Bank and Members Heritage FCU included supervisory positions that honed managerial skills. Barbara holds a Bachelor of Business Administration degree in Accounting and Business/Management from Morehead State University.