Sarah Hunter McIm

Managing Director at Openwide International Ltd

Sarah Hunter MCIM has a diverse work experience in marketing and management roles. Sarah started their career as a Sales Administrator at MANITOU UK in April 2002 and progressed to become a Marketing Supervisor in February 2009, where they worked until December 2015. In January 2016, Sarah joined Openwide International Ltd as a Marketing Executive, where they were responsible for the management of all Sales & Marketing activities across various businesses. Sarah then advanced to the position of Group Marketing Manager in December 2017 and later became the Chief Marketing Officer in January 2023. Currently, Sarah holds the position of Managing Director at Openwide International Ltd, which they have been serving since August 2023. Throughout their career, they have successfully managed marketing campaigns, developed websites, and played an integral role in the growth and success of the organizations they have worked for.

Sarah Hunter MCIM has a comprehensive education history in the field of marketing. In 1995, they completed their GCSE's at Sturminster Newton High School. Sarah then pursued further education, earning an NVQ 2 in Business Administration from Business School, Poole in 2002. In 2013, they obtained a CIM Professional Certificate in Marketing Level 5 from Bournemouth & Poole College. Sarah continued their studies at Oxford College of Marketing, completing the CAM Diploma in Digital Marketing in 2015. Sarah further expanded their knowledge in 2022 by attending the Getting to grips with Google Analytics 4 masterclass at Oxford College of Marketing. Sarah has also obtained several additional certifications from reputable institutions such as CIM and IPAF, including being a CIM MCIM Member. In 2023, Sarah is set to obtain the Finance for Marketers certification from CIM.

Location

Bournemouth, United Kingdom

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Openwide International Ltd

The Openwide Group was formed in 1992 as a company of producers and imagineers, designing innovative attractions, shows and new and original themes for conferences and trade launches. As a result of numerous successes, Openwide has diversified into an ever-greater range of projects across the industry and developed its own in-house brands and operations. As Developers, Operators and Consultants for Visitor Attractions, Theatres & Live Productions, the Openwide Group employs a team of over 150 staff and maintains a network of internationally renowned experts in all areas of attraction development, operation, and theatrical production. By investing in, and operating, its own attractions, Openwide offers consultancy services based both on decades of industry experience in leading visitor attractions and in the hard realities of delighting their own customers and business partners to optimise returns economically, socially, and environmentally. Current Operations and Services Management Contracting 25 Year lease and partnership with Bournemouth, Christchurch and Poole Council to develop and operate Bournemouth Pier in the UKs leading beach resort. Includes Restaurants, Events, Bar, Coffee Shops, Attractions, Retail, Catering outlets. Long-term Management Contract with North Norfolk District Council to operate Cromer Pier, a grade 2 listed structure including Restaurant, F&B Kiosks, Bar, Retail, Events, Regional Theatre. This contract has been renewed three times. In House Adventure Sports Attractions: RockReef indoor family adventure attraction; 28 climbing features, indoor high ropes course and artificial caving. The PierZip; The world’s first Pier to Beach zip line, launching from the end of Bournemouth pier, across the sea to land on the beach. Heritage Attractions. The Cromer Pier Show – the last remaining full season end of the pier show in the world and a heritage attraction in its own right. Openwide have produced & staged for over 20yrs.


Employees

51-200

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