Product Management Team

The Product Management Team at Operative is responsible for developing and refining the company's innovative order management systems that empower media companies and publishers in handling complex advertisement workflows. They drive product strategy, oversee the product lifecycle, and collaborate with design and marketing teams to ensure that the platforms meet the evolving needs of clients transitioning to outcome-based selling. By leveraging their expertise in digital and TV advertising, the team plays a pivotal role in enhancing product functionality and expanding market reach, ultimately contributing to increased revenue for the company’s clients.