OpinionWay
Jean-Baptiste Leroux has extensive experience in the market research and media industry. Jean-Baptiste is currently the Head of Media BU at OpinionWay since 2022. Prior to this, they worked as a Market Research Consultant at JBLC from 2017 to 2022. From 2015 to 2017, they served as the Head of Media - Telecoms - Newtech BU at CSA - Havas Media - Bolloré Group, and before that, they were the Deputy Director of Media in the same BU from 2011 to 2015. From 2007 to 2011, they held the position of Head of Media Research and Private Panels at DirectPanel. In 2002, they founded and managed Manitoba until 2007. Jean-Baptiste started their career at Ipsos Connect as the Head of sales for ad-hoc research business from 1997 to 2002, and previously worked as a Market Research Analyst at IFOP from 1993 to 1996.
Jean-Baptiste Leroux has a background in marketing and business development. Their education history includes attending Weller International Business School (WIBS) with a focus on marketing and business development. The specific dates of their enrollment at WIBS are not provided. In 2018, they began studying at OpenClassrooms.com, where they are currently building skills in data science, including R, Python, SQL, and web analytics. The duration of their program at OpenClassrooms.com is from 2018 to 2020.
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OpinionWay
Fondé en 2000 sur cette idée radicalement innovante pour l’époque, OpinionWay a été précurseur dans le renouvellement des pratiques de la profession des études marketing et d’opinion. Notre mission : rendre le monde intelligible pour agir aujourd’hui et imaginer demain. Forte d’une croissance continue depuis sa création, l’entreprise n’a eu de cesse de s’ouvrir vers de nouveaux horizons pour mieux adresser toutes les problématiques marketing et sociétales, en intégrant à ses méthodologies le Social Média Intelligence, l’exploitation de la smart data, les dynamiques créatives de co-construction, les approches communautaires et le storytelling. Aujourd’hui OpinionWay poursuit sa dynamique de croissance en s’implantant géographiquement sur des zones à fort potentiel que sont l’Europe de l’Est et l’Afrique. OpinionWay est membre actif d’Esomar, certifié depuis 2009 ISO 20252 par l’AFNOR (avec pour vocation de mieux satisfaire ses clients et de faire progresser ses collaborateurs) et membre de Croissance Plus.