From ‘07 start-up to multi-award winning insight agency with 94 colleagues in New York, Cape Town, Amsterdam and London, focused on insight driven Brand, Communications, Product, Stakeholder & Thought Leadership, we help our clients harness the power of insights to build, grow, promote and make strategic business decisions. 

Focused on our clients and our people, Opinium is an award winning strategic insight agency built on the belief that in a world of uncertainty and complexity, success depends on the ability to stay on the pulse of what people think, feel and do. Creative and inquisitive, we are passionate about empowering our clients to make the decisions that matter.

Winner of Best Agency 2021 & Winners of the Market Research Society (MRS) 'Best Place to Work'​ 2016, 2017 & 2019. Finalist for 'Best Insight Agency (<£20m and Global Agency)'​ 9 out of the past 10 years.

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Opinium

Opinium's headquarters in London, United Kingdom

The Research Team at Opinium is tasked with gathering and analyzing data to provide actionable insights for clients. This involves conducting qualitative and quantitative research to understand market trends, consumer behavior, and stakeholder opinions. The team creates in-depth reports and recommendations that help clients make informed strategic decisions to enhance their brand, communications, product development, and overall business strategy.

Research Team

The Data and Projects Team at Opinium is responsible for managing and analyzing data to provide actionable insights for clients. They process and interpret complex datasets, oversee project timelines and allocation, and create strategic reports that inform business decisions. By combining expertise in data management with project coordination, this team ensures the efficient and accurate delivery of insightful, data-driven solutions.

Data and Projects Team

The Finance & Operations Team at Opinium ensures the financial health and smooth operational function of the company. They manage budgets, financial planning, and resource allocation while optimizing internal processes to support business growth and efficiency. Their coordinated efforts guarantee that both fiscal responsibilities and operational workflows align with the company's strategic goals.

Finance & Operations Team

The Leadership Team at Opinium is responsible for steering the company's strategic direction, ensuring operational excellence, and fostering a culture of innovation and collaboration. Comprising the Founding Partner, Vice President of Research, US, and Vice President of Research, this team oversees the execution of high-level initiatives, nurtures key client relationships, and maintains the award-winning standards that have garnered industry recognition.

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Data and Projects Team

Finance & Operations Team

Leadership Team