Hui Liu

Hui Liu is a Senior Data Analyst specializing in Data Processing at Oportun since January 2022, where notable projects include establishing a data infrastructure for the NextGen digital marketing channel and leading cross-functional initiatives that significantly improved loan offer rates. Alongside developing a comprehensive growth plan through Total Addressable Market analysis, Hui has driven A/B testing partnerships and created performance dashboards using PowerBI to inform strategic decisions. Prior to Oportun, Hui served as a Project Engineer at CP&Y, Inc., focusing on data analysis to enhance infrastructure projects and collaborating with multidisciplinary teams. Hui Liu holds a Master of Engineering in Environmental Health Engineering from Duke University and a Bachelor of Science in Civil and Environmental Engineering from Marquette University.