Hui Liu

Senior Data Analyst - Data Processing at Oportun

Hui Liu is a Senior Data Analyst specializing in Data Processing at Oportun since January 2022, where notable projects include establishing a data infrastructure for the NextGen digital marketing channel and leading cross-functional initiatives that significantly improved loan offer rates. Alongside developing a comprehensive growth plan through Total Addressable Market analysis, Hui has driven A/B testing partnerships and created performance dashboards using PowerBI to inform strategic decisions. Prior to Oportun, Hui served as a Project Engineer at CP&Y, Inc., focusing on data analysis to enhance infrastructure projects and collaborating with multidisciplinary teams. Hui Liu holds a Master of Engineering in Environmental Health Engineering from Duke University and a Bachelor of Science in Civil and Environmental Engineering from Marquette University.

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Oportun

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Oportun (Nasdaq: OPRT) is a financial services company that leverages its digital platform to provide responsible consumer credit to hardworking people. Using A.I.-driven models that are built on 15 years of proprietary customer insights and billions of unique data points, Oportun has extended more than 4 million loans and over $10 billion in affordable credit, providing its customers with alternatives to payday and auto title loans.


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