OpraahFx
Aakash Arora is a senior brand manager currently working at OpraahFx since November 2023. Previously, Aakash held the position of brand manager marketing at Paytm First Games from March 2020 to November 2023, where responsibilities included executing above-the-line campaigns, driving influencer programs, managing social media channels, and implementing data-driven marketing strategies. Prior experience includes serving as the lead for strategic alliances and partnerships at Circle of Cricket, focusing on partnerships, digital strategies, and product developments. Aakash also has experience as a cricket content manager at FollowYourSport.Com and as a social media strategist at Active8Digital. Aakash holds an MBA from IBS Gurgaon and another MBA in Marketing from JIMS, GJ University.
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OpraahFx
Launched in 2017, OpraahFx is an Influencer Marketing firm that creates compelling stories and engages audiences by connecting their favourite brands with their most admired influencers. Growing at the rate of 345% since inception, OpraahFx has executed about 400 campaigns with 70-80 brands across different industries. Today, OpraahFx consists of a network of about 10000+ influencers and content creators from different niches for their influencer marketing service. They come with the expertise to rightly select the aptest influencers for particular brands and create content that leverages return on investments. OpraahFx has successfully delivered campaigns for Hike Sticker Chat, BMW, Oyo Rooms, Oppo Mobile, Tinder, and Berger Paints. With an aim to help, leverage, and mentor young and aspiring influencers, OpraahFx also has an in-house talent management wing. Starting in 2019, the team under Pranav’s leadership, manages India’s top gaming, travel, and lifestyle influencers like – TechnoGamerz, Mythpat, Slayy Point, Total Gaming, Desi Gamers, etc. With the gaming industry booming in 2020, Pranav and his team at OpraahFx invested a lot of their time and efforts in building a new wing – OP Gaming to provide end-to-end gaming services. Today, OP Gaming is bringing the Indian esports community together and has successfully positioned itself to be a preferred partner by many leading game development companies to launch their games through influencer marketing. Passionate about the esports and gaming content creator industry, Pranav is aiming at the target of 100Cr business in the next five years.