Optalert
James Gorry is the Executive Vice President of Global Business at OPTALERT Pty Ltd, leading the global sales team in DMS for Automotive OEM, Pharmaceutical CNS, and mining and transport. Additionally, James has experience as an Advisory Board Member at Executive Recruitment Partners, a Business Unit Executive at IBM, and a Director of Business Development at BDO Kendalls Technology, among other roles in sales and business development.
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Optalert
Optalert is the only company in the world able to detect drowsiness and quantify an individual’s alertness level. Using the patented Johns Drowsiness Scale (JDS), developed by Founding Director Dr Murray Johns, Optalert’s technology assesses a user’s drowsiness level in real time by measuring a number of characteristics of eyelid blinks. Operatorsare assigned a risk score between one and 10 and are alerted before they become drowsy; an important distinction, as it is too late to notify a person after they have fallen asleep – especially if they are travelling at speed.