Lisa Adams McIm Cmktr

Lisa Adams MA MCIM CMktr is an experienced Product Manager currently leading product evolution and development at Opteven UK since August 2021. With a strong background in marketing and product management across various sectors, Lisa has successfully spearheaded product launches and improvements at Metfriendly, Direct Line Group, and British Gas, among others. Lisa's expertise includes driving proposition development, enhancing customer journeys, and managing cross-functional teams. In addition to a Master’s degree in Marketing from the University of Greenwich, Lisa holds the CIM Certificate and Diploma in Marketing from the Chartered Institute of Marketing. A proven track record of innovation and strategic leadership characterizes Lisa's career, contributing significantly to the growth and success of each organization worked with.