Shiraz Butt

Shiraz Butt is an accomplished Director of Ecommerce at OptiBiotix Health Plc since April 2022, leading the Consumer Health Division with notable achievements including a 100% year-over-year revenue increase and the launch of the Slimbiome product, which reached the top 20 on Amazon within four weeks. Previous roles include Head of International Ecommerce and Digital at Iovate, where Shiraz expanded market presence in multiple territories, and Head of Ecommerce at PhD Nutrition, where a successful product launch led to record sales. With a strong marketing and ecommerce background, Shiraz has consistently driven revenue growth across various brands and markets, supported by academic qualifications in Clinical Sciences and Marketing.