Virginie Steinbach

Virginie Steinbach is an experienced marketing professional with a strong background in digital project management and communication strategies. Currently serving as Responsable marketing Projets et Outils digitaux at Optic 2000 since May 2021, Virginie has successfully implemented various customer-centric initiatives, including a decentralized marketing operations platform and a comprehensive e-commerce site redesign. Previously, Virginie held roles such as Chargée de mission marketing at KRYS GROUP, where market studies and communication strategies were developed for the Audition offering, and as Directrice Marketing & Communication & Digital at Emova Group, where significant marketing campaigns and brand positioning strategies were executed across multiple franchises. With extensive experience in operational marketing and client relationship management across various leading companies, Virginie's expertise encompasses strategic planning, digital innovation, and team leadership.