Ethan Cotton

Ethan Cotton is a seasoned marketing professional with extensive experience in brand management and conversion rate optimization. Currently serving as Senior Brand Manager at Optic Nerve Eyewear since November 2021, Ethan drives product strategy and creative marketing initiatives, enhancing brand positioning and consumer engagement. Previously, Ethan held various roles at REI, where responsibilities included diagnosing bike and ski technical services and managing marketing efforts. Work experience also includes roles at The Good, Apple, Athletic & Outdoor Connect, Bravo! Vail, and Vail Symposium, showcasing a consistent focus on marketing strategy, data analysis, and customer engagement. Ethan holds a Bachelor’s Degree in Business Marketing and Supply & Logistics Management from Portland State University, along with a certificate in the Athletic and Outdoor Industry.