Natalie Potter

Natalie Potter is an accomplished advertising and sales professional with extensive experience in various leadership roles across multiple companies. Currently serving as the Director of Client Partnerships at Optimism since March 2025, Natalie has a history of driving sales and partnerships in the media industry. Previous roles include Senior Sales Manager at NewsBreak, where Natalie focused on selling in-app advertising solutions, and West Coast Director at American Media, managing integrated advertising across multiple magazine titles. Additionally, Natalie held positions at PRÊTE as Director of Operations, where efforts helped launch an app membership service, and as National Advertising Director at both Bauer Media Group and Modern Luxury, where responsibilities included overseeing advertising strategies and client partnerships. Natalie began a career in sales as a Sales Assistant at People Magazine after earning a BA in Telecommunications from Indiana University Bloomington in 2004.