Laura Pérez Riau is a seasoned marketing professional with extensive experience in account-based marketing and demand generation. Currently serving as Senior Account-Based Marketing Manager at Optimizely since April 2024, Laura has a proven track record of developing Go-To-Market strategies and managing global campaigns at Backbase as Global Campaign Marketing Manager, Demand Generation. At Wrike, roles included Manager of International Demand Generation, where Laura led teams across multiple regions, and contributions as Account-Based Marketing Manager and Regional Marketing Manager for Southern Europe and LatAm, focusing on pipeline growth through strategic marketing initiatives. Earlier experiences include positions at Smartbox Group, Wossel, and a marketing internship at Oxfam Intermón. Laura holds multiple degrees from the University of Valencia, including a Master’s in Marketing and Market Research.
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