Alfredo Gonzalez is a seasoned professional with over 30 years of experience in technology integration and marketing. Currently serving as the CEO at Cross-Media and a partner at Optimove, they focus on data-driven marketing strategies and CRM. Previously, they held the position of Gerente General at Cross Media, where they specialized in marketing communications and customer loyalty. Additionally, they contributed to academia as a Professor Adjunto at Pontificia Universidad Católica de Chile and directed the Executive MBA program from 1991 to 2000. Alfredo earned multiple degrees, including an MBA from Indiana University and a degree in Ingeniero Comercial from Pontificia Universidad Católica de Chile.
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