Optimum Sports is the in-house sports marketing agency within Omnicom Media Group, with nearly two decades of experience working with some of the biggest brands in sports. By merging the worlds of sports media, sponsorship and creative, we create omnichannel platforms that effectively drive brand and business impact. 

We take a fully integrated approach to sports marketing by injecting specialists into clients’ traditional media practices, connecting sponsorship to the wider media mix and marketing platform. We have five specialized teams, delivering excellence across the spectrum of sports marketing: Strategic Consulting, Media Investment, Property Marketing Group, Zero Code (gaming & esports), Research & Analytics.

Advertising

Marketing

Sports

Optimum Sports

Tom McGovern

Kristen Gray

Bill Wollert

Amy Adelbush

Sam Goodell

Steven Signore

Nick Y.

Caroline Youngs

Scott Irace

Mike Connors

Matthew Eydt

The Directors Team at Optimum Sports consists of senior leadership and directors across various specialties, tasked with overseeing the company's overarching strategic direction, ensuring successful execution of client projects, and enhancing collaboration between the specialized teams. They provide high-level guidance, foster client relationships, and drive innovation within the sports marketing landscape to achieve impactful results for brands.

Directors Team

Account Management Team

Investment Team

Directors Team

About

Team members

Other teams at Optimum Sports

Account Management Team

Investment Team