Optimum Sports is the in-house sports marketing agency within Omnicom Media Group, with nearly two decades of experience working with some of the biggest brands in sports. By merging the worlds of sports media, sponsorship and creative, we create omnichannel platforms that effectively drive brand and business impact. 

We take a fully integrated approach to sports marketing by injecting specialists into clients’ traditional media practices, connecting sponsorship to the wider media mix and marketing platform. We have five specialized teams, delivering excellence across the spectrum of sports marketing: Strategic Consulting, Media Investment, Property Marketing Group, Zero Code (gaming & esports), Research & Analytics.

Advertising

Marketing

Sports

Optimum Sports

Tom McGovern

Kristen Gray

Bill Wollert

Amy Adelbush

Sam Goodell

Steven Signore

Nick Y.

Caroline Youngs

Scott Irace

Mike Connors

Matthew Eydt

The Marketing Strategy team at Optimum Sports develops and implements strategic plans for sports marketing initiatives that align with clients’ business objectives. They collaborate closely with other specialized teams to integrate sponsorships, media investments, and creative campaigns into a cohesive strategy, driving brand engagement and business growth within the sports sector. This team ensures that sports marketing efforts are effectively connected to the broader media and marketing platforms of clients.

Marketing Strategy

Account Management Team

Directors Team

Investment Team

Marketing Strategy

About

Team members

Other teams at Optimum Sports

Account Management Team

Directors Team

Investment Team