Jennie Cotter

Jennie Cotter is an accomplished marketing professional with extensive experience in healthcare and enterprise marketing. Currently serving as Director of Marketing at Optum since November 2020, Cotter focuses on optimizing M&A integrations and driving efficiencies within the marketing business. Previous roles at Optum include Associate Director of Marketing and Marketing Manager, where Cotter developed go-to-market strategies and led significant initiatives such as the enterprise COVID response program. Prior experience includes positions at GE Healthcare as Global Marcom Leader, where Cotter honed crisis management skills, and at the International Foundation of Employee Benefit Plans as Marketing Campaign Manager, overseeing marketing automation and strategic partnerships. Cotter's career began at Inpro Corporation, followed by various marketing roles at Learning Exchange, Hallmark Building Supplies, and MotivAction. Cotter holds a B.A. Degree in Organizational Communications from the University of Wisconsin-Eau Claire.