Michelle Hierzer is the Director of User Experience at Optum since 2023, where they lead initiatives to enhance user interactions. Previously, they served as a Senior Manager in Experience Design at Optum from 2020 to 2023 and as Associate Creative Director at Sears from 2009 to 2019, where they directed UX design for major retail websites. They have been freelancing as a Creative Director in User Experience since 2000, allowing for a versatile approach to UI/UX design across various projects. Additionally, they co-founded Crank the Earth, an online cycling apparel boutique, from 2008 to 2012. Michelle has extensive experience in creative design, having worked in various roles focused on marketing and branding throughout their career.
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