Alejandra G.

Alejandra G. is an experienced CRM and marketing project manager with a strong background in client loyalty and communication strategies. Currently serving as Chef de projet CRM & Fidélisation at Groupe Logis Hôtels since November 2023, Alejandra focuses on driving revenue growth through optimizing client engagement in multiple languages. Prior to this role, Alejandra was a Chef de projet CRM at Orange Bank, where responsibilities included leading CRM initiatives and developing client relationship strategies for the mobile banking platform. Alejandra's earlier experience at Groupe Logis Hôtels involved managing the ETIK loyalty program, enhancing customer onboarding, and improving user experiences for a network of independent hoteliers across Europe. Proficient in tools such as Salesforce Marketing Cloud and Tableau, Alejandra has demonstrated a commitment to advancing customer loyalty and engagement across various sectors.