Jexy Gavina

Jexy Gavina is an experienced professional in analytics, tracking, and conversion rate optimization (CRO), currently serving as Responsable Analytics, Tracking & CRO at Orange Bank since May 2023. Jexy has a robust background in digital marketing across various organizations including BNP Paribas and BOURSORAMA, where responsibilities included optimizing tracking systems, managing media performance, and conducting AB testing. As the founder and manager of Fraterline, Jexy has successfully developed an online clothing store and diversified sales on Amazon. Educational qualifications include a Master's in Marketing & Digital from Dublin Business School and a Master's in Marketing, Digital Strategies from ISEG. Proficient in tools such as Google Tag Manager and Google Analytics 4, Jexy has consistently demonstrated expertise in driving digital strategies and data management throughout the career.