Orange Bowl Committee
Carmen Ackerman has extensive experience in the hospitality industry, with a specialization in public relations and marketing. Carmen currently serves as the Vice President of Membership Services & Community Engagement at the Orange Bowl Committee. Prior to this, they held leadership positions at various organizations, including the Riverwalk A&E District, Fairmont Mayakoba, and Turnberry Isle Resort & Club Marina. In these roles, they managed all aspects of public relations, media management, and destination marketing initiatives. Ackerman has a proven track record of success in promoting and enhancing the reputation of luxury resorts and cultural arts venues.
Carmen Ackerman pursued a Master's in Marketing from Florida International University from 2020 to 2021. Prior to that, they completed their Bachelor's degree in Journalism/Public Relations from the University of Florida. Additionally, they obtained several certifications, including Lean Six Sigma Green Belt (ICGB) from GoLeanSixSigma.com in June 2021, Hootsuite Platform Certification from Hootsuite in April 2021, MediaMath Academy | Programmatic Certification from MediaMath in December 2020, Competitive Analysis and Keyword Research Test from SEMrush in November 2020, Google Search Ads Certification from Google in November 2020, SEO Fundamentals Exam from SEMrush in November 2020, and Email Marketing Certified from HubSpot Academy in October 2020.
Orange Bowl Committee
The Orange Bowl is a 370-member, primarily-volunteer non-profit sports organization that promotes and serves the South Florida community. With its primary mission since being created in 1935 to bring tourism to South Florida through an annual football game and events, it has also maintained a legacy of charitable contributions and community outreach. Orange Bowl community outreach efforts are comprised of four pillars: youth sports, fundraising and community events, academic programs and scholarships, and legacy gifts. The Orange Bowl features a year-round schedule of events culminating with the Capital One Orange Bowl on Jan. 2, 2021. The Orange Bowl also led a community-wide effort to bring the 2021 College Football Playoff National Championship to South Florida. It will be played on Jan. 11, 2021. For more information on the 2020-2021 Orange Bowl events, including promotional and volunteer opportunities through the Ambassador Program presented by Panera Bread, log on to orangebowl.org or follow the @OrangeBowl on Facebook, Twitter, Instagram, YouTube and Snapchat.