Ghita Guessous

Ghita Guessous is a seasoned professional with extensive experience in digital strategy and e-commerce, currently serving as the Head of E-commerce at Orange Maroc since March 2019. In this role, Ghita has successfully conceived and launched Yoxo.ma, a fully digital telecom brand, while managing performance and marketing initiatives. Previous roles include Product Owner for L'bankalik at Attijariwafa Bank, where Ghita focused on marketing strategy and customer journey improvements, and Digital Strategist & Business Developer at Fusion Digital Agency. With a solid educational background, including a Master's degree in Entrepreneurship from ISTEC and a Bachelor's degree in Business from Florida Atlantic University, Ghita demonstrates a strong commitment to leveraging digital strategies for business growth.