Mahdi El Bahi is an experienced Data & AI project manager currently working at Orange since September 2020, where responsibilities include product ownership for Orange Social Viz, data and artificial intelligence project management, and partnership management. As the founder and president of L'Geek, Mahdi's mission focuses on enhancing digital access in Africa and supporting youth and organizations in digital transformation. Previously held positions include Digital Communication Manager and E-reputation & Digital Marketing manager at Orange Maroc, where Mahdi developed digital marketing strategies, improved brand awareness, and managed online reputation. Mahdi's earlier roles involved digital content strategy at Tribal Worldwide and a digital marketing internship at méditel. Educational qualifications include a Master of Science in Marketing, Communication and Management from TBS Education and a Master’s in Marketing & Business Development from Ecole Nationale de Commerce et de Gestion Tanger.