Rokas Zigmantas is a seasoned professional with extensive experience in e-commerce and digital marketing. Currently serving as the Web Funnels Lead (CRO) at Kilo Health since June 2021, Rokas previously held the position of Ecommerce Lead for Nordics at Avon from September 2019 to June 2021, where responsibilities included building strategies to meet KPIs and leading a diverse e-commerce team. From September 2015 to September 2019, Rokas worked at Media House Lithuania, progressing through roles such as Performance Team Manager and Digital Project Manager. Early career experience includes a role as Marketing Manager at the Marketing Department of Public Communications Office at Vilnius Gediminas Technical University from September 2013 to July 2015, focusing on guerrilla marketing projects and various marketing initiatives. Rokas holds a Bachelor of Communication in Creative Industries from Vilnius Gediminas Technical University, completed in 2015.