Heba El Habashy is a seasoned entrepreneur and investor with extensive experience in the fields of sustainable consumer products and technology. As the Founder of Klekktic since September 2020, Heba has developed a direct-to-consumer furniture concept focused on customizable home furnishings. Heba also holds partnership roles at Dear All Space and a position as an investor in Hydrofarms For Agri-Solutions, a hydroponic farming venture, while serving as an Angel Investor for Orcas, a tutoring platform. Prior experience includes being part of the pre-launch team at PANGAIA, contributing to sustainable textile innovations, and serving as the Director of Investments at Future Tech Lab, where efforts were made to advance technology and sustainability in the textile industry. Additional roles include Senior Manager at Dubai Design District and Business Development at Uber. Heba holds a BA in Government and Economics from Harvard University.