The Data and Analysis team at Orchard is responsible for transforming data into actionable insights that drive strategic decisions and optimize brand experiences. Comprising roles such as the Data & Insights Director, Digital Analyst, and Data Analyst, this team collaborates closely with creatives and technologists to uncover trends, measure performance, and ensure that digital initiatives are data-driven and impactful. Their work ensures that every touchpoint is fine-tuned to unlock maximum cultural, business, or customer value.