Audrey Darnault

Audrey Darnault is an experienced CRM professional with a strong background in marketing and direct marketing. Currently serving as Responsable CRM at ORCHESTRA-PREMAMAN since December 2019, Audrey Darnault focuses on defining target profiles, optimizing campaign efficiency through A/B testing, and coordinating comprehensive customer communication strategies across various channels. Previously, as Chargée d'opérations Marketing at Auchan, Audrey Darnault managed commercial plans and cross-channel newsletters, developed targeted marketing campaigns, and provided insights based on customer knowledge. Earlier in the career, experience included a role as Chargée de comptes at Laser Graphics Inc. Audrey Darnault holds a Master’s degree in Marketing from IAE Lille and a DUT in Business Management from IUT Louis Pasteur de Schiltigheim.