Siobhan Keaton

Siobhan Keaton has a diverse work experience in the field of marketing and brand strategy. Siobhan most recently served as the Chief Marketing Officer at Ord Minnett starting in February 2023. Prior to this, they held the position of General Manager Brand Strategy and Execution at Insignia Financial from December 2021 to August 2022. Siobhan also worked as the General Manager Brand and Content at MLC Australia from April 2020 to December 2021.

Siobhan has a strong background in the financial industry, having worked as the General Manager Marketing - Perpetual Private at Perpetual Limited from 2015 to 2019. Prior to that, they were the Head of Marketing at Shadforth Financial Group Ltd from 2012 to 2015.

Siobhan has also gained experience in strategy and leadership roles, serving as the Managing Director and Head of Strategy at The Three Questions Company from 2011 to 2012 and as the Deputy Managing Director and Strategic Director at Senioragency Australia from 2007 to 2011.

Siobhan's earlier career includes positions such as Head of Channel Strategy Marketing at Perpetual Limited from 2006 to 2007, Head of MBF Boomers and Seniors Segment at MBF from 2005 to 2006, and National Advertising & Brand Manager at ClearView Retirement Solutions from 2002 to 2005.

Siobhan Keaton obtained a Bachelor of Art Education degree in Fine Arts from UNSW COFA in the years 1988 to 1991. Siobhan later pursued a Postgraduate Degree in Marketing & Advertising, specializing in International Marketing, at Watford College London from 1996 to 1997.