Sasha Divitkina

Sasha Divitkina has a comprehensive work experience in the field of communications and marketing. Sasha is currently the Director of Communications at O'Reilly, where they are responsible for guiding the strategy and execution of global PR efforts. Sasha collaborates with external agencies to develop thought leadership programs, product releases, and research reports. Sasha also evaluates the success of the PR program and adjusts future development based on key metrics. Prior to joining O'Reilly, they served as the Director of Communications at Mosyle.

Before their roles as a communications director, Sasha gained valuable experience as an Account Manager at fama PR, Inc. Here, they monitored client coverage and industry news, created various content such as press releases and blog posts, and pitched ideas to media outlets. Sasha also built relationships with journalists, arranged interviews and editorial meetings, and managed clients' social media accounts. Sasha's work at fama PR, Inc. resulted in coverage secured for clients in renowned publications such as Forbes, The Boston Globe, and TechTarget.

Additionally, Sasha has held positions at Warner Communications, InTeahouse Inc., Sathguru Management Consultants, and the Massachusetts Life Sciences Center. At InTeahouse Inc., they acted as a Marketing & Business Development Associate, and was responsible for managing marketing activities, developing social media strategies, and organizing networking events. Throughout their career, Sasha has demonstrated strong leadership skills and the ability to build successful relationships with clients and media professionals.

Sasha Divitkina pursued their education in a chronological manner. In 2007, they began their academic journey at Lomonosov Moscow State University (MSU) and graduated in 2012 with a Bachelor's degree in Law. In 2012, Sasha undertook the Global Pathways non-degree program in Business Administration and Management, General at Northeastern University. Continuing their studies at Northeastern University, they then earned a Master's degree in Corporate & Organizational Communications from 2013 to 2015.