Francis Keeling

Executive Vice President Business Development at Orfium

Francis Keeling has a diverse work experience in the music industry and digital media. Francis is currently the Executive Vice President of Business Development at Orfium. Prior to this, they served as a Non-Executive Director at Round Hill Music Royalty Fund, where they successfully raised $320M for music rights investment. Francis also worked as a Strategic Advisor at Alchimie.

From 2017 to 2021, Francis held various roles at Discovery Inc, including Senior Vice President of International Digital and Head of International & Business Development, where they played a key role in launching and growing the MotorTrend SVOD platform in the UK and Canada.

In 2016, Francis worked as the VP and Global Head of Licensing at Spotify, leading negotiations for key licensing deals with major labels, indie publishers, and collecting societies. Prior to that, they spent ten years at Universal Music Group, holding positions such as Global Head of Digital Business and Vice President of International Digital. During their time at Universal Music Group, they generated significant revenue and closed deals with major companies like Apple, Spotify, YouTube, and Amazon.

Earlier in their career, Francis worked at ad2-one, Launch.com, and the Financial Times in various roles, including Content Solutions Manager and Business Development Manager.

Overall, Francis Keeling has extensive experience in business development, digital music licensing, and strategic partnerships in the music industry.

Francis Keeling attended London Business School from 2008 to 2009, where they studied Corporate Finance. Prior to this, they pursued a Master's Degree in Mechanical Engineering at Imperial College London, although the specific dates for this degree are not provided. Additionally, Francis Keeling attended Downside School, but the degree and field of study for this institution are not specified.

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