Irene Coghlan

Irene Coghlan has extensive experience in marketing and communications. Irene is currently working as the VP of Marketing at Orfium, joining in September 2022. Prior to this, Irene served as a Marketing Consultant at Orfium from July 2022 to September 2022.

From October 2020 to May 2022, Irene worked as the Head of Marketing at Vita Mojo.

Before Vita Mojo, Irene held various roles at Pollen, starting as the Global Head of Partnerships & PR from September 2017 to October 2019. Irene then became the Global Head of Travel Partnerships from October 2019 to October 2020.

From September 2015 to September 2017, Irene worked at Verve (now Pollen) as the Head of B2B Marketing.

Prior to Verve, Irene was the Content Marketing and Communications Manager at Sitecore from January 2015 to October 2015.

Irene also worked as a Content Marketing Manager at Thunderhead.com from November 2013 to December 2014.

Before that, they served as the Marketing Manager at The App Business from April 2013 to October 2013.

Irene's earlier experiences include working as a Content Marketing Manager and Marketing Specialist at The Active Network from May 2011 to April 2013.

Irene started their career as a Marketing Coordinator at Ovation Global DMC from June 2008 to November 2010 and also worked in the same role at MCI Group from June 2008 to November 2010. Throughout their career, Irene has consistently demonstrated their expertise in marketing strategy, branding, content development, and digital marketing.

Irene Coghlan obtained their MA in International Management from Heriot-Watt University, where they studied International Marketing, Strategic Management, Business Law, Finance, Economics, and Organizational Behavior from 2003 to 2007. In 2005 to 2006, they participated in an International Management Exchange Program at Macquarie University, focusing on Marketing, Business Law, and Strategic Management. In 2008, Irene completed a Postgraduate Diploma in Digital Marketing, PR, and Events Management from the Fitzwilliam Institute, where they learned about Search Engine Optimization, Web Analytics, Keyword Strategy, Link Building, PR, and Writing for the Web. Later in 2009, they received a Postgraduate Diploma in Digital Marketing from the Digital Marketing Institute, specializing in Search Engine Optimization, Pay-Per-Click advertising, Social Media Marketing, Email Marketing, and Website Planning.

Aside from their formal education, Irene also earned a certification as a Sitecore certified technology specialist in 2015, specifically in Sitecore XP 7 Advanced User (CAU), from Sitecore.