Yael Zwanziger

VP of Brand and Marketing at Organic Basics

Yael Zwanziger has a diverse range of work experience in various marketing, branding, and managerial roles. Yael is currently working as the VP of Brand and Marketing at Organic Basics since 2023. Prior to this, Yael served as the Director of Brand Marketing at Bare Necessities from 2021 to 2023, where they led the brand's reinvention and repositioning, resulting in an 86% revenue increase. From 2020 to 2021, Yael worked as the Director of Marketing at Brayola, enhancing the brand experience and successfully developing three private label brands. Yael's previous experiences include working as the Director of Marketing at Zohara Tights, where they doubled revenues and drove rapid sales growth through strategic marketing initiatives. Yael also served as an On Air Marketing Expert at i24NEWS in 2017 and as a Brand Manager at ArtLink from 2016 to 2017, where they conceptualized innovative content and significantly increased inbound leads. Yael's early career included roles as an English Copywriter at Elyakim Herman Nehardea from 2011 to 2014, Editorial Staff at V Magazine | VMAN, LLC in 2009-2010, Development Intern at the Guggenheim Museum in 2008, and Gallery Intern at James Goodman Gallery Inc in 2007.

Yael Zwanziger obtained a Bachelor of Arts (B.A.) degree in Art History, Criticism, and Conservation from Yeshiva University in the years 2005 to 2009. Yael later pursued their Master of Arts (M.A.) in the same field at Tel Aviv University from 2011 to 2014. Additionally, in 2008, Yael attended a program at Sotheby's Institute of Art focused on Art and Its Market, although no degree was specified for this experience.

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Timeline

  • VP of Brand and Marketing

    January, 2023 - present

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