Caitlin Johnson Castelaz

Caitlin Johnson Castelaz has a diverse and extensive work experience. Caitlin is currently serving as a Senior Product Manager at Organic since March 2021. Previously, they worked as an Associate General Manager at Acton Media from January 2020 to March 2021.

Before Acton Media, Caitlin held multiple roles at BobVila.com. From May 2019 to January 2020, they served as an Associate General Manager, where they focused on content strategy, audience development, and product direction. Caitlin successfully managed the social media presence and doubled the social referral traffic in the first month. Caitlin also conceptualized and oversaw new site initiatives, including Bob Vila Academy, a video e-course program. Caitlin was well-versed in SEO best practices and utilized Google Analytics.

Prior to their role as Associate General Manager, Caitlin was the Editor/Product & Social Director at BobVila.com from November 2013 to January 2020. In this position, they were responsible for content strategy, audience development, and product direction. Caitlin played a crucial role in launching Bob Vila Academy and effectively managed the social media presence across multiple channels. Caitlin was skilled in SEO best practices and utilized Google Analytics to drive success.

Furthermore, Caitlin has extensive experience working as a freelance strategist, offering marketing and editorial services. From January 2011 to April 2019, they completed multiple projects in print and digital media, including email marketing, social media strategy, content strategy, manuscript development, line editing, and transcription. Caitlin'sclients included educational nonprofits, tabletop games companies, independent publishers, nationally distributed magazines, and other professionals.

Additionally, Caitlin served as the Founding Editor at Vahid from March 2015 to October 2017 and as a Writing Editor at Nineteen Months from March 2014 to October 2017. Caitlin also worked as a Product Specialist at Baha'i Distribution Service from August 2012 to November 2013.

Caitlin's early career involved working as the Department Manager of Meetings and Hospitality at Baha'i National Center from June 2010 to August 2012.

Caitlin'swork experience showcases their expertise in product management, content strategy, audience development, social media management, and SEO best practices. Caitlin has proven their ability to successfully oversee various projects and initiatives, contribute to audience growth, and deliver results for their employers and clients.

Caitlin Johnson Castelaz holds a Bachelor's degree in English - Writing from Northwestern University. In 2012 to 2013, they attended Mediabistro to pursue a Copyediting program. In 2016, they enrolled at General Assembly and completed a course in Digital Marketing. No specific degree or field of study is mentioned for their General Assembly program.