Helenice Gomes

Helenice Gomes is an experienced professional in the pharmaceutical industry, currently serving as Associate Director of Ominichannel & Business Transformation at Organon Brasil since August 2024, and previously as Commercial Strategy and Trade Marketing Manager at Organon from April 2021. Gomes has a proven track record in developing innovative marketing strategies and leading product launches in the respiratory therapeutic area, particularly noted for creating a benchmark Trade Marketing and Commercial Strategy recognized globally. Previous roles include positions at Libbs Farmacêutica, Boehringer Ingelheim, GSK, Sanofi, Medley Indústria Farmacêutica, Takeda Pharmaceuticals, and Bayer, encompassing various responsibilities from product management to strategic marketing, with significant achievements in increasing product performance and sales. Educational qualifications include an MBA and specialized courses in digital marketing and market access from FGV and other institutions.