Lucas Guimarães

Lucas Guimarães is an experienced leader in business transformation and marketing within the pharmaceutical and consumer health industries. Currently serving as Director of Business Transformation, Digital & Value Solutions at Organon, Lucas drives strategic initiatives across Latin America aimed at sustainable growth and operational efficiency. Previous roles at Johnson & Johnson included product marketing strategy and commercial excellence, enhancing performance across multiple Latin American markets. Early career experiences at Elanco in various market intelligence and marketing roles laid a solid foundation for expertise in data-driven decision-making and customer-centric approaches. Lucas holds a Bachelor of Business Administration from USP, an MBA from FIA Business School, and specialized training in Omnichannel Marketing from Northwestern University, along with upcoming studies in Digital Transformation at Stanford University.