Roberto Lins

Product Manager at OrienteMe

Roberto Lins has a diverse work experience spanning different industries. Roberto started their career at GE Capital in 2002, where they served as a Senior Manager in Finance Operations, overseeing various projects and processes. During this time, they also focused on implementing digital transformations and developing new technologies and products in the finance sector.

In 2010, Roberto joined Grupo Fleury Ltda as a Senior Technical Project Manager. In this role, they managed projects related to the unification and integration of new business units and service providers. Roberto excelled in planning and requirement gathering, as well as managing project teams comprised of specialists with complementary skills.

From 2016 to 2017, Roberto worked at Sharecare Brasil as a Strategic Account Manager, responsible for implementing health and wellness management programs. Roberto focused on integrating the platform's health and well-being management features, emphasizing the maintenance of healthy individuals, elimination of risk factors, and optimization of chronic disease management. Additionally, they managed health products, including the process of experiments and hypothesis testing.

Roberto then joined Amil in 2017, where they served as a Product Innovation Manager. Roberto played a crucial role in developing both regulated and non-regulated products, emphasizing market analysis, competition, and innovation in health plan and regulated and non-regulated service offerings. Roberto also contributed to strategic project planning, expansion opportunities, and the creation of new partnerships to support sales and post-sales structures.

Following their tenure at Amil, Roberto worked at SulAmérica in 2020 as a Product Consultant. Roberto focused on the strategic management of projects for the development of new health and dental products. This involved market analysis, technical and financial viability studies, identification of risks and opportunities, and ensuring compliance with all project stages. Additionally, they analyzed market trends, competition, and innovation in product and distribution channels.

In 2021, Roberto joined ePharma as a Product Manager, overseeing digital product management. Roberto demonstrated versatility in working with various stakeholders and was involved in the entire product lifecycle. This included conception, solution development, MVP prioritization, KPI management, product vision, and strategy. Roberto excelled in addressing complex problems, formulating and validating hypotheses, prioritizing issues, testing solutions, and determining the best approach for each business opportunity.

Currently, Roberto is a Product Manager at OrienteMe, a corporate health platform. Utilizing technology, the company aims to strengthen key pillars and help businesses achieve their desired results. Roberto is responsible for delivering an enriching experience and the necessary tools for businesses to thrive in their goals.

Roberto Lins's education history includes obtaining a Master of Business Administration (MBA) in Project Management from FGV - Fundação Getulio Vargas from 2014 to 2016. Prior to that, they completed a Bachelor's degree in Information Systems from Universidade Bandeirante de São Paulo, spanning from 2008 to 2011.

Additionally, Roberto has obtained various certifications, such as "Desenvolvimento de Software Remoto: Como Aumentar sua Produtividade," "Conformidade com a LGPD: O Impacto em Empresas Brasileiras," "Fundamentos de Gerenciamento de Projetos: Partes Interessadas," "Gestão de Projetos: Como Evitar Mudanças de Escopo," "Introdução à Ciência de Dados: Como Contar Histórias com Dados," "Atendimento ao Cliente: Técnicas de Resolução de Problemas e Conflitos," "Como Gerenciar o Estresse para Promover Mudanças Positivas," "Fundamentos de Gestão Ágil," "Gestão de Contas-Chave," "Fundamentos do Scrum," and "Gestão de Profissionais de Alto Potencial." These certifications were obtained from LinkedIn between 2020 and 2021.

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