Marketing · Full-time · Leinster, Ireland
Who we are
At Origina, we are on a mission to change the software world.
We are the leading global independent software maintenance vendor for IBM, HCL, and VMware that Gartner™ consistently recognises as a forward-thinking alternative to traditional software mega vendors.
At Origina, our values of Trust, Fairness, Relationships, and Opportunities are the pillars of our competitive strength and the foundation of our culture. These principles reflect our beliefs about what is most important and guide us on our exciting and unwavering high-growth journey.
We believe in freedom of choice in the world of software and are a leader in the Right to Repair movement, both in the U.S and in Europe. As strategic partners, we help our customers protect the security and stability of their software, extend its longevity and lifecycle, and enhance its performance and functionality.
At Origina, we are proud of our unique and engaging culture. For two years running, we have been certified and recognised as a Great Place to Work™ for both our home office in Dublin and in our American headquarters in Plano, Texas. We have also been named as one of Ireland's best small workplaces and best workplaces in tech.
Visit origina.com to learn more.
The Role
We’re looking for a creative and innovative Content Writer who thrives in a fast-paced, growth-oriented environment to join the Origina Content team. You will write campaign copies and editorial content for Origina, focused on B2B audiences including Chief Information Officers (CIOs), IT leaders, procurement teams, and software asset managers. Ultimately, you’ll deliver attention-catching, high-quality copy that appeals to our audiences, attracts prospects, and boosts brand awareness. The Content Writer will report to the Head of Content and work with other copywriters, editors, and designers on the content production team.
Writing editorial copy to educate audiences on our market, brand, and services across long- and short-form content formats, including websites, blogs, e-books, white papers, webinars, contributed articles, and other editorial content
Writing promotional copies for marketing campaigns, including copy for social media posts and graphics, display ads, banner ads, and email campaigns, ensuring copy is appropriate for our brand and campaign strategy
Provide clean copy to designers for use in creative assets
Perform background research as needed on industry-related topics, combining online sources, interviews, and third-party studies for use in our own long-form content
Identifying customers’ needs and gaps in our content, recommending new topics and angles for content creation
Partnering with our SEO resources to identify keyword targets, use SEO best practices to write editorial content, and assist with SEO optimisation across our website
Help manage the editorial calendar for Origina’s social media channels, ensuring copy and creative assets are ready, approved, and scheduled for posting
Refining and adapting copy strategies based on market changes, channel shifts, and results of multiple tests and learn initiatives throughout the year
About you
Successful candidates will possess:
What we offer
Don't worry if you don't meet ALL the requirements, if you feel you would be a great fit for this role, we would love to hear from you! At Origina, the most important ingredient for us is our culture fit and recognising those that want to live our high-performance values of Fairness, Trust, Relationships, and Opportunities.
Origina is an equal opportunity employer, and we’re proud of our ongoing efforts to foster inclusion in the workplace. Individuals seeking employment at Origina are considered without regard to race, colour, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law.
By submitting your application, you agree that Origina may collect your personal data for recruiting, global organisation planning, and related purposes. Origina's Candidate Privacy Notice explains what personal information Origina may process, where Origina may process your personal information, its purposes for processing your personal information, and the rights you can exercise over Origina’s use of your personal information.
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