Ray Yager is a seasoned professional in merchandising and marketing with extensive experience in the automotive industry. Since May 2008, Yager has held the position of Merchandising/Marketing Director at both Classic Industries Inc. and OER - Original Equipment Reproduction, overseeing product selection, pricing, vendor relations, and catalog production. Additionally, Yager serves as Executive Vice President at General Marketing Capital Inc., focusing on licensing programs and marketing strategies. Previous roles include Catalog Manager at Classic Industries Inc. and Brand Manager at Mid America Motorworks, where Yager developed and managed brand catalogs and vendor partnerships. Yager also founded and managed Sunray Bugs, a VW parts business that evolved from a hobby to a full-time operation.
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OER - Original Equipment Reproduction
OER® is the leading manufacturer and distributor of classic automotive restoration parts that offer an authentic appearance and quality that meets or exceeds the original. Mission Our goal is to supply the restorer with the highest quality parts available on the market. Whether you're a serious collector, or just someone who needs a reproduction part for your classic vehicle, OER® is the source for the finest quality on the market. Company Overview OER® is the restoration parts manufacturer who sets the standard by which all other restoration parts are measured. Making their name in the industry by focusing on the details of their products and supplying highly demanded parts not elsewhere available, OER® brand products represent countless man-hours invested in a process of analyzing, developing, and refining. Products advertised with the OER® logo uphold the standard and tradition that consumers and installers have come to expect