Ray Yager is a seasoned professional in merchandising and marketing with extensive experience in the automotive industry. Since May 2008, Yager has held the position of Merchandising/Marketing Director at both Classic Industries Inc. and OER - Original Equipment Reproduction, overseeing product selection, pricing, vendor relations, and catalog production. Additionally, Yager serves as Executive Vice President at General Marketing Capital Inc., focusing on licensing programs and marketing strategies. Previous roles include Catalog Manager at Classic Industries Inc. and Brand Manager at Mid America Motorworks, where Yager developed and managed brand catalogs and vendor partnerships. Yager also founded and managed Sunray Bugs, a VW parts business that evolved from a hobby to a full-time operation.
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