Alexandra Franco

Alexandra Franco has a diverse range of work experience in marketing and communications roles. Alexandra most recently worked as the Head of Demand Marketing at Orium starting in November 2022. Prior to that, they were the Brand Marketing Manager at Walmart Connect Canada from February 2021 to November 2022, where they contributed to company targets through B2B brand marketing and managed relationships with agencies and partners.

Before that, Alexandra worked at Gameloft as a B2B Marketing Manager from May 2019 to February 2021. In this role, they built a strategic B2B marketing plan, managed the North American marketing budget, and leveraged paid/earned opportunities to position the brand as a leader in the gaming and advertising space. Alexandra also created and maintained marketing collateral and built relationships with industry associations.

Alexandra also has experience as a Marketing Communications Lead at Branded Cities from September 2017 to May 2019, where they oversaw all aspects of marketing communications. Prior to that, they worked as a Field Marketing Manager at Viafoura from March 2017 to September 2017.

Additionally, Alexandra worked as a Marketing Communications Specialist at Cieslok Media (now part of Astral Media) from October 2015 to March 2017. In this role, they created content for various applications, managed strategic partnerships, and worked within strict timelines.

Earlier in their career, Alexandra was a Senior Marketing Coordinator at Drake International in 2015, where they developed marketing plans, managed social media profiles, and created content for marketing collateral. Alexandra also worked as a Marketing Assistant at Paul Davis Restoration, Inc from May 2011 to January 2015.

Overall, Alexandra Franco has demonstrated expertise in B2B brand marketing, strategic planning, marketing communications, and content creation throughout their work experience.

Alexandra Franco completed their B.Commerce Honours degree from McMaster University from 2006 to 2010. Alexandra'sfield of study encompassed Commerce, Marketing, and Psychology. In 2014 to 2015, they pursued a Certificate in Social Media Marketing from George Brown College.